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Superfici Experts
This category of our podcast highlights conversations with Superfici America team members, where we explore their unique roles, expertise, and experiences in the automated finishing industry. Through these interviews, listeners gain an inside look at the skills, technologies, and innovations that drive our work and keep us at the forefront of the field.


Understanding the Five Key Variables That Affect Film Thickness
Consistency and precision are the cornerstones of any high-quality finishing operation. In a recent episode of The Finishing Touch Podcast, host Bret Johnson discussed one of the most critical factors in achieving a perfect finish: film thickness. From understanding the basics of wet film measurement to balancing the key variables that influence coating application, this episode offers valuable insights for both new operators and seasoned professionals in automated finishing.
Nov 244 min read
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Beyond Paint: How Superfici America is Revolutionizing Finishing Automation
Recorded live at the AWFS Fair in Las Vegas , this episode of The Finishing Touch Podcast  brings host Bret Johnson  together with Tom Elliott , Northeast Area Sales Manager at Superfici America. The conversation covers Tom’s 35+ years in finishing technology, the rise of automation in both woodworking and specialty industries, and how Superfici America is proving that modern finishing goes far beyond paint.  Click to watch the full episode. A Career Built on Understanding t
Nov 102 min read
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Six Automated Finishing Myths — Debunked
Discover the truth behind the most common myths of automated finishing. Superfici America debunks six misconceptions about automation, from shop size and color changes to edge coverage and ease of use. Learn how modular systems, quick-change technology, and user-friendly controls make high-quality, consistent finishing accessible for any operation large or small.
Oct 273 min read
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Behind the Solutions: Dean Sager’s 20-Year Journey in Automated Finishing
In this special episode of The Finishing Touch Podcast  from Superfici America , host Bret Johnson  sits down with Dean Sager , Southeast Area Sales Manager, live from the AWFS Fair in Las Vegas . This is a rare occasion where the entire sales team is together, making it the perfect time to spotlight the people who bring innovative finishing solutions to customers across the country. Click to watch the full episode. Dean Sager’s Journey into Automated Finishing Dean’s path in
Oct 132 min read
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Breaking Down Finishing Department Bottlenecks with Automation
In this episode of The Finishing Touch Podcast  from Superfici America, host Bret Johnson takes listeners on a deep dive into one of the most important challenges in finishing departments: bottlenecks. Whether you’re a seasoned industry professional or just starting out, understanding how to spot and solve these bottlenecks can make or break your production line. Click to view the full episode on YouTube The Three Big Bottlenecks Bret highlights the three most common bottlene
Sep 292 min read
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Molding Finishing Automation: Innovations, Benefits, and Trends with Superfici America’s Gustavo Gaidzinski
In a special episode of the Finishing Touch Podcast  from Superfici America , host Bret Johnson  sits down with Gustavo Gaidzinski , Molding Line Product Manager, to discuss the latest innovations, techniques, and trends in molding finishing automation . From his early life in a family-owned molding machinery business to his current role at Superfici, Gustavo brings decades of hands-on knowledge and industry expertise. In this conversation, he shares the advantages of automat
Sep 152 min read
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Automated Finishing 101: The Basics of Automated Wood Finishing
Welcome to the Finishing Touch Podcast from Superfici America , hosted by Bret Johnson. In this episode, Bret sits down with lab technician Bryan Mitchem  to break down automated finishing basics. Whether you’re a seasoned professional or a new operator, this conversation covers everything from sanding techniques to spray gun selection, coating types, and why automation is transforming the woodworking industry.  Click to view the full episode on YouTube Why Proper Preparatio
Sep 22 min read
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Future of Automated Finishing in the Midwest: Insights from Superfici America’s Michael Anderson
Recorded live at AWFS Fair 2025 in Las Vegas , this special episode of The Finishing Touch Podcast  dives deep into the future of automated finishing  in the Midwest. Host Bret Johnson  sits down with Michael Anderson , Midwest Regional Manager for Superfici America , to discuss how automation, custom engineering, and industry expertise are transforming manufacturing processes. Click to watch the full episode on YouTube 35+ Years of Finishing Expertise Michael Anderson’s care
Aug 152 min read
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The Finishing Touch Podcast Relaunch: Matt Lowe on Coating Connections, Collaboration, and Automated Finishing Solutions
We’re excited to announce the relaunch of our podcast under a new name: The Finishing Touch , brought to you by Superfici America . Hosted by Brett Johnson, this series is dedicated to diving deep into the world of automated finishing —from coatings and dry schedules to emerging technologies and real-world customer success stories. In this kickoff episode, Brett sits down with Matt Lowe , West Coast Account Manager and the latest addition to the Superfici America sales team.
Jul 223 min read
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