Behind the Solutions: Dean Sager’s 20-Year Journey in Automated Finishing

In this special episode of The Finishing Touch Podcast from Superfici America, host Bret Johnson sits down with Dean Sager, Southeast Area Sales Manager, live from the AWFS Fair in Las Vegas. This is a rare occasion where the entire sales team is together, making it the perfect time to spotlight the people who bring innovative finishing solutions to customers across the country.

Dean Sager’s Journey into Automated Finishing

Dean’s path into automated finishing began over 20 years ago after transitioning from a sales management role at SCM Group, where he specialized in Wide Belt Sanders. Since joining Superfici America, he has helped countless customers design and implement flatline automated finishing systems that transform their production capabilities.

Why Flatline Finishing Beats Hand Spraying

One of the biggest takeaways from Dean’s experience is the consistency and efficiency that automation brings compared to traditional hand spraying. Hand spraying often leads to inconsistent quality—sometimes due to operator fatigue or absence—forcing businesses to subcontract work.Flatline finishing, on the other hand, ensures uniform top and edge coverage every time, significantly improving output and reducing rework.

Long-Term Relationships Built on Service & Quality

Dean emphasizes that selling the right machine the first time is critical—but service and parts support are what keep customers coming back. The combination of the correct equipment design, expert installation, and reliable after-sales support makes Superfici America a trusted partner in the finishing industry.

Helping Small Businesses Compete

For small business owners, automation can be a game-changer. Flatline finishing machines allow them to complete projects much faster—sometimes finishing a kitchen in two hours instead of a day—and scale production when large jobs come in.This flexibility in production helps small shops meet tight deadlines without sacrificing quality, giving them a competitive edge.

Watch the full episode on YouTube and follow Superfici America on social media for more industry insights.

Superfici America – Helping You Finish Better