About Us
At Superfici America, we are proud to be the North American subsidiary of Elmag-Superfici, a global leader in Italian-made finishing technologies. With decades of innovation and craftsmanship behind us, we bring advanced, automated finishing solutions to customers across North America.
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Our mission is simple: to deliver turn-key, automated finishing systems that combine reliability, precision, and efficiency—helping our customers achieve world-class results every time. That’s why our slogan is more than words—it’s a commitment:“The North American leader in turn-key, automated finishing solutions.”​
Our Core Values
What We Do
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From automated spray machines and roller coaters to drying, curing, and full system integration, we offer a wide range of advanced finishing solutions designed to meet the unique needs of industries across North America. Backed by Italian engineering excellence and local expertise, we deliver complete, turn-key systems that optimize production, improve quality, and drive efficiency.
Why Choose Us​
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With Superfici America, you get more than machinery, you gain a partner dedicated to your success. Our team combines technical knowledge, hands-on experience, and customer-first service to ensure every project is a success from start to finish.
Our History
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Founded in 1946 in Northern Italy, Elmag S.p.A. began by producing classic woodworking machines. Over time, the company expanded through innovation and strategic growth.
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In the 1970’s, Elmag acquired Superall, establishing the Superfici (“Surfaces”) Division. Originally focused on wood finishing, our product range has since broadened to include coating systems for glass, plastic, graphic arts, metals, and composite materials.
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In 1995, Superfici Italy acquired Valtorta, a company renowned for finishing application equipment including roller coaters, printing machines, spray robots, edge coaters, and curtain coaters.
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In 2004, Superfici Italy joined the SCM Group, one of the largest manufacturers of woodworking machinery globally. This relationship brought deeper integration, greater investment in R&D, and much broader capabilities.
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In the 1980’s, Superfici began selling in the United States. Then in 2000, the company established Superfici USA, marking the formal North American presence. In 2005, we became Superfici America, with offices in Concord, North Carolina.